Service Level Agreement (SLA)
Between:
Xponent (referred to as “Service Provider”)
And
Client Name (referred to as “Customer”)
For the Service:
Programmatic Search Engine Optimization (PSEO) Trial Offering

1. Introduction

This Service Level Agreement (SLA) outlines the expectations, service levels, and obligations for the Programmatic SEO (PSEO) Trial Offering provided by Xponent, powered by Blackbird Development. The trial includes geo-cloning, leveraging conditional logic, geo-indexing, and AI to enhance organic search rankings for the customer.

2. Service Description

The PSEO service automates the creation of landing pages optimized for specific keywords and locations. The objective is to improve the customer’s business rankings in search engine results without paying for PPC (pay-per-click) ads. The trial service will be conducted over a 6-month period with a monthly review cycle to track results.

3. Goals and Objectives

The primary goals of the PSEO service are as follows:

Boost organic traffic through geo-indexed SEO pages.
Improve rankings across thousands of local search terms and locations.
Enhance conversion rates by delivering relevant traffic to targeted landing pages.
Minimize customer ad spend compared to traditional PPC campaigns.

4. Scope of Service

Xponent will perform the following tasks:

Keyword Research and Landing Page Creation: Setup geo-targeted landing pages based on selected keywords provided by the customer.
SEO Content and Optimization: Develop unique URLs, headers, and content for each target location, ensuring compliance with SEO best practices.
Monthly Traffic and Ranking Analysis: Monitor and adjust SEO efforts based on performance metrics.
Ongoing Adjustments: Implement SEO updates and content revisions every three months to optimize campaign results.

5. Deliverables

Xponent commits to delivering the following:

Setup and Configuration: Add necessary plugins, configure the system, and link to the customer’s website.
Geo-indexed Landing Pages: Create landing pages optimized for keywords and local search rankings, with unique content and clear CTAs.
Monthly Reports: Provide reports that track traffic growth, keyword rankings, and overall SEO performance.
Review Meetings: Conduct formal reviews at the 3-month and 6-month marks to evaluate campaign effectiveness.
Risk Mitigation: Implement strategies to avoid thin content, duplicate content, and Google penalties through careful planning and adherence to SEO best practices.

6. Performance Metrics

The following metrics will be used to assess the success of the campaign:

Traffic Growth: An expected 25-30% increase in organic traffic by the 3-month mark, and 50-75% by the end of the 6-month trial period.
Keyword Rankings: Improved rankings for niche and local keywords, with an emphasis on generating high-quality leads.
Conversions: Enhancements in lead generation and conversion rates as tracked through customer analytics.

7. Responsibilities

Customer Responsibilities:
- Complete the required keyword form to initiate keyword research and page creation.
- Provide timely feedback during review sessions.
- Allow Xponent access to website analytics to measure SEO effectiveness.
Service Provider Responsibilities:
- Provide monthly reports on SEO performance and campaign results.
- Ensure all pages follow SEO best practices.
- Make necessary content and technical adjustments as required to maintain or improve search engine rankings.

8. Pricing and Payment

The customer will be charged Ten Thousand Rand (R10,000) plus VAT per month for the 6-month trial period. This fee covers:

System setup
Software and hosting costs
Ongoing adjustments and content revisions

At the conclusion of the 6-month trial, the customer will have the option to extend the service at the same rate for an additional 12 months, regardless of future price changes for the full PSEO service.

9. Termination

Either party may terminate the agreement with 30-days written notice. Upon termination:

All geo-targeted pages and SEO content will be removed.
Standard redirects will be set up to maintain the customer’s website infrastructure.

10. Service Limitations

Xponent cannot guarantee top rankings for highly competitive keywords but will aim for top rankings in local and niche searches.
PSEO takes time to achieve optimal results, with a ramp-up period of up to 6 months. Results may vary based on changes in Google’s algorithm and other external factors.

11. Support and Issue Resolution

Xponent will provide support through monthly meetings and by being available to resolve any issues that arise during the trial period. Customers can contact the Xponent team via email or phone for urgent queries.

12. Optional Add-Ons

The following additional services are available at extra cost:

AI Chatbot Integration: R2,500/month to improve customer interaction and conversions.
Social Media Automation Service: R15,000 setup fee, R5,000/month for ongoing management, and R1,000/week ad budget recommended.
Additional Geographic Coverage: Expansion into additional countries at a setup fee of $700 per location and R10,000/month for every 12,500 locations cloned.

13. Confidentiality

Both parties agree to keep all proprietary information confidential and not disclose such information to third parties without consent.

14. Agreement Validity

This SLA is valid from the date of signature and will be reviewed and potentially updated at the conclusion of the 6-month trial period.

Xponent pSEO T’s & C’s